Procter & Gamble Co. is about to launch its biggest laundry detergent innovation in decades, according to a report today on AdAge.com. It describes Tide Pods as "highly concentrated liquid detergent tablets," with a product launch backed by "a massive $150 million marketing budget." They'll be widely available in September, Ad Age reports. In addition to Tide, Cincinnati-based Procter & Gamble (NYSE: PG) is the parent of well-known consumer brands like Downy, Crest, Pampers and...latest business news business news articles news stories news headlines today
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