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Monday, June 27, 2011
Old school chili meets new school marketing
Empress Chili may be the oldest of the Tri-State?s Cincinnati-style chili restaurants, but that doesn?t mean it?s stuck in the past when it comes to marketing and advertising. Last week, the Empress Chili location in Hartwell was a featured deal on Groupon, a Chicago-based Web site that uses collective buying power to offer discounts on dining, activities, products and services in 43 countries around the world. For Empress, which is working to expand its brand in the Cincinnati market as Business Courier readers saw in this week?s print edition the exposure on Groupon resulted in hundreds of customers who will soon be coming in to use their...
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